Strategy For Success

Coulter Roache is a leading legal firm in Geelong with a proud history spanning 80 years. However, the existing brand identity, and associated legacy, had begun to inhibit the firm’s ability to talk to their progressive offering, limiting new business development.

– Brand Strategy
– Identity Design
– Digital Design

Challenge


Coulter Roache Lawyers is a leading legal firm in Geelong with a proud 80 year history. However, this history and its association with the existing brand identity had begun to inhibit the firm’s ability to talk to their progressive offering, limiting new business development.

Solution

Fluid undertook an extensive strategy and rebrand for Coulter Roache, to assist the firm to identify their core values, essence and reason to believe. At the cornerstone of this strategic work is arriving at the “Control Today. Create Tomorrow.” positioning 
which helped guide decisions for 
the design execution stage across 
a wide range of touchpoints from building signage, stationery, brochures and the website.

Outcome

The bold new look communicated professionalism, balanced by approachability.

In 2016, Coulter Roache engaged Fluid to support and guide us through a major rebrand and ultimately design and construct a new dynamic website. The team at Fluid, through their strategic thinking, imaginative ideas and attention to detail, made sure this extraordinarily challenging process was an absolute success. We are delighted with the design, simplicity and functionality of our new website. Thank you Team Fluid.

Martin Reid, Managing Principal — Coulter Roache

Deliverables

– Brand Strategy
– Identity Design
– Digital Design

Download Case Study

Share this project

Share on facebook
Share on linkedin
Share on pinterest
Share on twitter
Share on email

Related Projects