Heated Industries created outdoor furniture solutions, using sustainable technology to keep 'bums on seats' while enjoying alfresco dining.

– Identity
– Corporate Comms
– Copywriting

Challenge

The brief for Fluid was to position Heated Industries as a safe, cost-effective outdoor heating solution for the hospitality and entertainment industries and subsequently create a complete brand identity. The core product offering was an innovative patented Australian-made seating solution.

Solution

Fluid created a brand that combines the first letter 'h' and 'i' of the Heated Industries company name with a stylised figure of a person sitting in a seat. Fluid's team used dynamic whitespace, and a bespoke emboss treatment of radiating heat bars to evoke a modern and contemporary aesthetic throughout the visual language. Additionally, Fluid added a distinctive pop orange colour that supports the primary mark and complementary typography and photography. Finally, a branded tagline, 'Smart heating. Smart seating' was created to aid recall of the product attributes.

Outcome

AGDA shortlisted heated Industries for an award for branding in 2018.

Deliverables

– Identity
– Corporate Comms
– Copywriting

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