Branding Greater Architecture

Boutique architectural practice renowned for its experience, service and quality of work across residential, multi-residential, commercial, urban and interior design categories.

– Brand Strategy
– Identity
– Corporate Comms
– Digital/Websites
– Environmental
– Copywriting
– Visual Language

Challenge

With a substantial and growing portfolio as well as having just expanded operations to Geelong, Jam tasked Fluid with refreshing and clarifying its brand.

Solution

As a small firm that works across large-scale multi-residential and urban design projects Jam often engages specialists in a highly collaborative process with the client as a facilitator. The practice adapts according to project. Connecting consultants with clients, exterior and interior, design and site, Jam creates architecture that is greater than the sum of its parts. The 'greater than' story is captured with clarity and confidence in a restrained work mark and brand assets across stationery, signage, marketing collateral and a new website.

Outcome

With the launch of the new brand coinciding with the completion of a flagship project Jam is going from strength to strength with a profusion of new business.

Deliverables

– Brand Strategy
– Identity
– Corporate Comms
– Digital/Websites
– Environmental
– Copywriting
– Visual Language

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